Why Does Manufacturing Industry Need A CRM Software

Manufacturing industry has become much more customer centric in recent years. The economic rule of Demand and Supply always runs true but now, instead of waiting for a demand to generate, professional AI software development companies in India are doing a pretty impressive job of forecasting the demand and keeping the supply ready well in time. Talking of the manufacturing segment of business, whta re the factors that effect the sales the most. Major sales issues faced are like, 

- product price variations
- proposed quotes management
- report management
- loss of information when a sales member quits
- last minute sales projections
- accurate forecasting
- efficient iventory management
- lost order analysis 
And could be more..

A manufacturing CRM allows you to slice and dice the above to identify the best-selling channels and techniques. Let's see how a custom CRM developed for manufacturing industry would help raise its sales graph.

1. Accurate demand forecasting by better data analytics - Data accuracy makes data-driven sales forecasting ever more effecient.This feature is a boon for firms operating in fast-changing industries such as high-tech, electronics, retail, etc. Better data collection and analysis and quick decision making and manufacturing well in time saves you from the competition pull.

2. Better promotion planning - A good CRM helps you extract insights from raw sales figures, which makes the promotion planning easier and more effective.

3. Improved customer service and lead conversion - Retaining customers starts with ensuring consistent satisfaction. And when it comes to customer service, their expectations are high. With all data and details in your hand, you would be able to give better attention to your prospective customers and their satisfaction means better lead conversion.

4. Increased sales pipeline visibility - A customer relationship management model makes it easy for you to keep yourself updated about where deals stand in your sales pipeline. This removes all the manual work and effort and the confusins that you might have to face if you do so through a spreadsheet. Easy graph and visuals makes this process streamlined for you. You can then see keep an eye on the stage every opportunity is in and how much the deal is worth.

5. Customer complaint management - Case management can be an inclusive feature of the CRM. This allows your company to efficiently track, update and resolve issues. Happy customers is important.

6. Quotation management - As the interest or requirement of the prospect customer in communication with changes, the quote can be modified to include new products or modify the pricing. Since complete quote is available for modification in the CRM, price changes can be approved by management. This system eases out and facilitates sending the pre formatted quote to the customer and avoiding any discrepencies.

7. Inventory clearing and offering discounts - The inventory module keeps you updated with whats left, what's over stocked, you can be more careful about the perishables. All this helps in better inventory management and clearing when needed and you can also plan and offer attractive deals anddiscounts accordingly to your customer.

8. Sales and product team management - Keeping the manager updated with all activities and updates from the sales and product team, helps maintain a good hold over the efficacy and improves scope of improvement where needed.

9. Product quality improvement - A manufacturing CRM enables you to attend to custome complaints to identify service gaps, common service issues to detect product weaknesses, customers’ questions to the sales team etc. Analyzing such data will help you identify the loopholes and make improvements that customers will appreciate.

10. Mobile CRM - Sales team is always distributed across the geography. When they are on the field, a mobile application for CRM will be the best support. 

11. Event participtaion - CRM can be integrated with an Events and Campaign module that helps in capturing all the Exhibitions and Events along with the leads and contacts generated during the event. This valuable data collected from exhibitions held once in months or annually, that too in distant states and even internationally help you leverage yur business.

12. Syncing with other systems - CRM can be synced with other  tools and systems to help assist in transportation, billing, invoicing, payments etc.

Megasoftware's Manufacturing CRM Solution provides you with a 360 degree customer view, that enhances collaboration across teams. This in turn improvises the connection from marketing to sales and ensures customers receive positive personalized experiences every time they interact with your company. You can even add modules like partners to add your sales partners and keep connected to the business you run parallely. Our development team is trained to develop and enhance the modules and softwares as per client requiremenst. This software ensures that no mistake sneaks in at any level and everyone can focus on driving your business towards better revenues rather than struggling with routine.

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